Technology and culture Essay

Is the reproduction of ‘the household ‘ important to the production of capitalist economy?


Both ‘the household ‘ and capitalist economy are cardinal to human society. They each have a grade of input on building the manner in which our lives map and they affect most societies of the universe in some manner or another. Feminist bookmans in the 1970s and 80s proposed that ‘reproduction ‘ was non merely biologically constructed through the reproduction of kids, but besides through the societal production of people able to work ( Yanagisako, 2002 ) . When analysing whether or non household is important to capitalist economy, presuming that ‘family ‘ is those families who are characterized by their biological individuality and economic integrity, it is logical to reason that this feminist definition of reproduction allows us to include a broader scope of those who can be classed as being portion of the agencies of production within the household concern. It is disputing to supply a formal definition of capitalist economy, but in the words of Weber, capitalist economic action is ‘one which rests upon the outlook of net income by the use of chances for exchange ‘ ( 2003, pp. 17 ) . When analyzing capitalist economy it can see how familial societal construction is closely linked to the economic success of capitalist houses in the universe run by family groups, and how in many ways they rely upon each other. In fact household houses account for over 80 per centum of all concerns worldwide ( Gersick, 1997 ) . I will reason that the reproduction of ‘family ‘ is important for the production of capitalist economy by discoursing foremost the emotional and economic evidences on which the production of capitalist economy necessitates the demand for household support. I will so analyze the techniques practised by household houses to demo how such attacks contribute to economic success. The grounds for successful household houses is the decisive factor when make up one’s minding whether household reproduction is important. In my concluding paragraph I will supply grounds for successful household concerns and how household and affinity may even impact non-family houses. Throughout the treatment I will be utilizing back uping illustrations from descriptive anthropologies I have found peculiarly interesting and utile in assisting me to come to my determination that household reproduction is undeniably vital in the production of capitalist economy.

Why Firms Require the Use of Kin

A world of human life is that all households require some sort of capital to map. However, this is a system that works both ways and the production of capital may frequently necessitate the input of the household. When trying to understand the importance of this to economic security of the household and finally their society, it is indispensable to see both the emotional and economic grounds why houses choose to stay household based.

When researching emotional ties in the household concern it has become clear that there is an unmistakable sense of trueness among household houses. Even the universe ‘s prima household concerns feel this sense of devotion. For illustration, the Ford household, who presently still have the transnational motor corporation, have continued their concern ownership even though the company is confronting economic ruin. Ford household members claim ‘there is non any state of affairs which would do them to sell out ‘ and Bill Ford has stated that ‘it is really much an emotional committedness ‘ ( Vlasic, 2009 ) . With this trueness, household members will ever be obligated to help each other and the fright that workers will make up one’s mind to go forth the house is avoided, where every bit in a non-family house, employees can vacate at any clip. However, if the company does use non-family members, they may besides portion the feeling of trueness as there is frequently a sense of patriarchate, a common factor of a household concern. When it comes to inheritance there is a sense of tradition that must non be broken. Families are really proud of their concern heritage, so proud to the extent that in Yanagisako ‘s ( 2002 ) descriptive anthropology on the Italian silk industry there is more than one illustration of a house proprietor denying the being of or importance of person in the house whom they were non related to. This thought of claiming that the house is wholly homogeneous in footings of family groups gives a feeling of belonging that encourages members of the household to remain within the house. As heritage is so important, the following to submit the house must hold a high grade of trust invested in them by the current owner. When the concern is household tally, religion is embedded at a much earlier age than if the heir were to be non-kin. An illustration of the trust being demonstrated is a instance in East Africa where a director sent his boy out to run the peculiarly of import errand of taking documents to a stockholder to subscribe. The company did use a paid secretary, but at that place was non an tantamount trust invested in them ( Benedict, 1968 ) . When Just describes the construction of household capitalist economy on the Greek Island of Meganisi he recounts that ‘a continuity existed between insouciant familial operation and a officially established concern enterpise ‘ ( Just, 2000, pp.170 ) . This demonstrates that a household may experience far more at easiness in their working environment when working with their ain family. He so remarks that ‘no threshold was perceived through which one passed into an impersonal universe of commercialism where the fondnesss of household and affinity were to be subordinated ‘ . This confirms that there will be a better apprehension of personal affairs and hence fewer differences. The concern may even assist unclutter up struggle in a disengaged household. When the employees are happy and comfy working together, this passes on an optimism to consumers, allowing them experience more at easiness and creates an added opportunity of them staying loyal to the house. Positive emotion is critical when trying to run a successful concern.

An economic motivation for capitalist houses wishing to stay household based is that there is a warrant that wealth will be kept within the household. Net income will be reinvested into the production of capital, intending wealth is circulated, instead than net incomes being distributed to stockholders and wages outside the household, as it would in a non-family house. Laminitiss frequently wish for their house to stay within the household because their kids are likely to pay them a batch more respect than non-kin employees. An illustration that demonstrates such esteem of the proprietor is the portrayals of Lord Marks and Lord Sieff ( the laminitiss of the Marks and Spencer Corporation, still owned by the Sieff household ) that hang in every shop. These were installed after a ballot was put to portion holders and consumers, non household members ( Aris, 1973 ) . When this trust and household intimacy is perceived by frequenters, it frequently transfers into regard paid by clients as they feel the sense of integrity themselves. A survey on consumer trueness has argued that there is a higher grade of trust that consumers invest in household house direction policies and patterns than those of non-family houses ( Orth and Green, 2009 ) . Ultimately, if regard and trust are displayed by household members and frequenters this is more likely to ensue in consumer trueness and therefore to better net income.

Techniques Unique to Family Firms

There are certain patterns that are implemented by household concerns that would be impossible for a non-family house to exert. Returning to the feminist definition of reproduction, this states that reproduction refers non merely to the biological reproduction of kids, but there is besides the societal reproduction of a individual to work. This is to the full recognised in pre industrialised where households were or are the agencies of production. The clearest illustration of this is when a household concern confederation is created by get marrieding a girl into another successful household house. The people of Maganisi, where Merely conducted his descriptive anthropology, have demonstrated this method of concern alliance ; ”The familial relationships caused by decease and matrimony instantly result non merely in the creative activity of a new constellation of family but besides in a new fishing parea and a new fiscal partnership ‘ ( 2000: pp. 170 ) . Because of the importance of household and capital in human life, when the two are combined it is no surprise that there is no opposition in the household impulse to discourse concern whenever there is an chance. ‘They understand each other ‘s heads closely and because they ne’er stop speaking and believing about the concern, they are in consequence a board that is in uninterrupted session, even at weekends ‘ ( Aris, 1973, pp.139 ) . There is a immense force per unit area put upon kids to remain within the house. A member of a household house in East Africa has said ‘If I do n’t travel back my male parent will experience bad and my brother will state ‘See, he betrayed us ‘ ‘ , ( Benedict, 1968, pp.5 ) . However, kids do non hold the opportunity to conceive of their life any otherwise. Often, laminitiss of the house do n’t wish to demo how much force per unit area they have put upon their replacements. Yanagisako ‘s survey on the Italian silk industry ( 2002 ) makes a important point that capitalists are created and non born. The anticipation of kids to fall in the household concern is shown when a boy of the Vederio household states that it is his gramps that makes the determination for him to inherit the house ( 2002, pp. 74 ) . Puting this anticipation on a boy or girl will vouch a replacement to the concern that will be trained to their ain high criterions. Children of a household concern are brought up in the on the job environment and experience it first manus from a really immature age. In the same East African household concern mentioned antecedently, at the age of 12 kids would be passing three hours a twenty-four hours in their male parents concern, larning as they watched ( Benedict, 1968 ) . Similarly, in the early fabric industries of Philadelphia, after basic schooling male childs would come in directly into an apprenticeship with their male parents, stoping in automatic partnership at the age of 21 ( Scranton, 1986 ) . This scheme of preparation creates a higher quality employee. In no other manner of concern pattern will an employee have been involved from such a immature age, when their encephalons are capable in taking in far more information. This besides demonstrates to these immature hereafter household employees the degree of attempt required from them if the household concern is to go on to be an economic success. When a household are working together in a concern, they feel more duty-bound than a non-related employee to set in excess clip and energy, for their household ‘s interest. Another profitable technique that can be utilised by household houses merely is the construct of utilizing the household name as the concern name. There are infinite illustrations of internationally recognised corporations who use this method ; J Sainsbury, Ford, Michelin, merely to call a few. This advertises the fact that they are household based, which may frequently pull clients, due to the earlier discussed point that consumers feel more comfy being involved with a confident household house. Indeed, even when household houses such as Rowntree and Fry in the UK have been taken over by multi-nationals such as Nestle. The multi-national company taking over respects the success of the household and household name remains in the consumer ‘s heads and frequently in the stigmatization of merchandises.

Evidence for Success

As antecedently mentioned, over 80 % of houses worldwide are household based ( Gersick, 1997 ) . A proportion every bit high as this demonstrates the importance of household reproduction for capitalist economy. Some of the universe ‘s most successful concerns are household tally. Equally good as already antecedently mentioned household run multinational corporations, others include Wal-Mart, Samsung and BMW. In Taussig ‘s ( 1980 ) descriptive anthropology, there is a presentation of a late capitalist household, the Arboleda household, who in 1830 used slaves to assist them bring forth capital, although this industry was finally abolished they were still among the wealthiest work forces in the state. This shows that whatever the ethical nature of the house may be, every bit long as it is household based there is ever opportunity to be enormously successful. Family capitalist economy has in fact ‘outlived the Industrial Revolution and the 2nd Industrial Revolution to stay a prevailing concern signifier up to the present ‘ ( Jones and Rose, 1993 ) .

Even if a house is non straight household based, the reproduction of household can frequently impact how successful a house is. It could be argued that every capitalist house is a household house because as Chua et. Al ( 1999 ) argue, the determinations of a CEO in a widely held corporation may frequently be affected by the partner and kids. This is displayed in the affinity system of the Native American Navajos. Kinship is cardinal to their endurance. The duties they have to household members affect how much capital is produced and means all net incomes must be distributed horizontally ( Francisconi, 1998 ) . Even if this is non the instance, it is possible to theorize that all concerns in the universe have originally evolved from household trade. Hundreds of old ages ago in pre-industrial society, it would hold been rare to happen a group that produced capital who were non comprised of a household. Although in his survey Taussig ( 1980 ) does non concentrate chiefly on household produced capitalist economy, he states that ‘the character of the peasant category construction has evolved off from the kindred formation into a stereotyped capital/labour construction ‘ . Here it becomes clear that a ‘stereotypical ‘ capitalist construction would non be possible without the affinity based construction, as it would hold had nil to germinate from.


Overall, when analysing the research I have done, it has become clear that reproduction of the household is unimpeachably important when bring forthing capital. As shown, there are many emotional factors that mean a household concern experiences more integrity and a bond that helps to make wealth. There are besides the economic benefits such as reinvesting money into the house that besides encourage the production of capitalist economy in household concern. This can frequently reassign across to the consumer and promote client trueness and the agencies to increase profitableness. Equally good as this, the concern techniques carried out by household houses that are alone to them demo that household is critical in a concern. In footings of get marrieding girls across to other successful household houses, seting force per unit area on kids and developing kids exhaustively as they grow up, these are patterns that non-family houses merely could non carry through. I have shown grounds of some enormously successful household concerns, and although it is just to state that there are besides some globally successful non-family concerns, there is a significantly lower proportion of these and they do non hold all the antecedently discussed advantages and benefits of household houses. And as my last paragraph discusses, when these non-family houses are successful they have ever had the input of household influence. Arguably, all houses have evolved from household concern, as historically all capital was produced through household and affinity ties. Ultimately, any individual is portion of a household, and any concern requires the reproduction of people to run. Therefore, it is inevitable that within a capitalist economic system the production of capital, household focused or non, requires the reproduction of household.

Reference List

  • Aris, S. , 1973, The Jews in Business, Victoria ( Australia ) : Pelican Books.
  • Benedict, B. , 1968, Family Firms and Economic Development, Southwestern Journal of Anthropology, 24 ( 1 ) , pp.1-19.
  • Chua, H.H. , Chrisman, J.J. & A ; Sharma, P. , 1999, Specifying the Family Business by Behavior, Entrepreneurship: Theory and Practice, 23 ( 4 ) , pp. 19-39.
  • Francisconi, R.J. , 1998, Kinship, Capitalism, Change: The Informal Economy of the Navajo, 1868-1995, London: Routledge
  • Gersick, K.E. , 1997, Generation to Generation: Lifecycles of the Family Business, Boston: Harvard Business Press.
  • Merely, R. , 2000, A Grecian Island Cosmos, Santa Fe: School of American Research Press.
  • Orth, U.R. and Green, M.T. , Consumer Loyalty to Family Verses Non-Family Businesss: The Roles of Store Image, Trust and Satisfaction, Journal of Retailing and Consumer Services, 16 ( 4 ) , pp. 248-259.
  • Scranton, P. , 1986, Learning Industry: Education and Shop-Floor Schooling in the Family Firm, Technology and Culture, 27 ( 1 ) , pp. 40-62.
  • Taussig, M.T. , 1980, The Devil and Commodity Fetishism in South America, North Carolina: The University of North Carolina Press.
  • Vlasic, B. , 2009, Family Loyalty Anchors Ford in Risky Times, The New York Times, 22 Jun. pp. A1.
  • Weber, M. and Parsons, T. , 2003, The Protestant Ethic and the Spirit of Capitalism, 3rd erectile dysfunction. Massachusetts: Courier Dover Publications
  • Yanagisako, S.J. , 2002, Producing Culture and Capital: Family Firms in Italy, Princeton: Princeton University Press.

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